Our Story
You're in the right place if you have said any of these things:
"I don't have the resources"
"Betty can't do it, she is stacked"
"I can't afford another employee just now"
"Who was that person who did that thing? They would be great for this project"
"I wish I had more people, we'd be so far ahead by now"
"If only I could clone myself"
.....you get the picture...
We are your A-Team
We solve problems and create opportunities by pulling people together that can collaborate, think differently and be innovative.
Leveraging the 'Seven Strategic Steps to Creating Prosperity' enables UP to create collaborative, engaging and measurable solutions whether they be physical or digital in nature or a combination.
We're particularity passionate about driving socio-economic prosperity for regional, remote and rural communities. We want people and places to thrive, for regional migration to continue out of the cities and into the beauty of the country.
Our Founder
Margot Davis
Margot is an Economic Development Practitioner, Marketing and Place-making expert with over 20 years’ experience developing creative solutions to complex challenges in both the private and public sectors. Margot’s experience and education sits across Business, Advertising, Marketing, Brand and Strategy for large corporate brands and most recently Local Government.
A passionate and tenacious regional returner with a mission to unearth creative solutions and bring positive experiences to people’s lives. Margot has lived experience in developing major destination projects and activities that drive socio-economic prosperity and meet the needs of both residents and visitors. Some of these include the New England Rail Trail, Glen Innes Geotourism Skywalk, Highlands Hub, Australian Celtic Festival, Christmas in the Highlands, and the Powerhouse Museum to name a few.
Margot is the founder of Unearthed Prosperity (UP) with a mission to develop creative solutions, differently. Leveraging the Seven Strategic Steps to Creating Prosperity enables UP to create collaborative, engaging and measurable solutions whether they be physical or digital in nature or a combination of the two.
UP is associated with the National Geotourism Strategy and on two of their working groups. Together via their partnerships Geotourism has been included in the THRIVE 2030 strategy, the Regional NSW Plan 2030 and REDS for the Northern New England High Country Strategy.
Margot holds a Bachelor of Business, Major in Marketing and Minor in Event Management from Griffith University and a Diploma in Hospitality Management from Macleay College. Her extensive career in Advertising in the UK and Australia included the delivery of major advertising campaigns and marketing strategies for big brands including British Gas, Lloyds TSB and Optus. Margot specialised in Customer Relationship Marketing (CRM) – data-driven advertising across all channels including TV, Digital, Direct and Social.
Experience in marketing and communication encompasses acquisition and retention strategy and delivery, specialising in Customer Relationship Management (CRM). In my role at Ogilvy One in the UK I was integral to the launch of a new loyalty partnerships between British Gas and Nectar driving. In my role at M&C Saatchi I led the Customer Communications team delivering multiple data-drive solutions to increase customer engagement, retention, and value.
Margot also initiated the Grow Glen Innes Think Tank delivering seven (7) key project areas to improve socioeconomic prosperity for the community of Glen Innes Highlands. Margot also created the Glen Innes Highlands Marketing Strategy and led branding and campaigns for Glen Innes Highlands and New England High Country.
Margot has written an award-winning Economic Development Strategy as well as project managed Destination Management Plans, New Tourism Infrastructure, Housing Strategies, Jobs and Skills Research, Liveability Development, Strategic Proposals, Digital Solutions, Concepts, and Ideas.
Our Partners & Network
Regional Australia Institute
Australian Geoscience Council Inc.
Regional Australia Institute
The Regional Australia Institute (RAI) is the nation’s first and only independent think tank dedicated to building robust regional economies and a better quality of life in our regional towns and cities. They are a non-partisan, not-for-profit organisation that undertakes research to stimulate and activate our rural and regional communities. The RAI exists so that decision-makers at all levels of government, industry and community have the information they need to ensure the best outcomes for regional Australia.
UNE SRI & NOVA
Australian Geoscience Council Inc.
Regional Australia Institute
NOVA is a dynamic community of founders, entrepreneurs, and innovators who are building enterprise in the New England North West. The purpose of the UNE SRI is to support startups and businesses to grow innovation to make our region a better place. NOVA is an inclusive co-working space that is available for community, business, organisations, groups and individuals to book desks, meeting, presentation and workshop spaces, and other facilities including a podcast / video room.
Australian Geoscience Council Inc.
Australian Geoscience Council Inc.
Australian Geoscience Council Inc.
The AGC is the Peak Council of geoscientists in Australia. It represents eight major Australian geoscientific societies comprising industry, government and academic professionals in the fields of geology, geophysics, geochemistry, mineral and petroleum exploration, environmental geoscience, hydrogeology and geological hazards. The AGC delivered the National Geotourism Strategy designed to enable major geotourism projects to be delivered under a holist framework.
RegionalCollab
Jenny Rand & Associates
RDA Northern Inland
RegionalCollab bridges the gap between strategy and execution, providing project development and management that is simple, fast and cost recovered through a model solution that is localised and place-based.
Rechelle Leahy has over 20 years of experience in private enterprise, government and the not-for-profit sector. RegionalCollab's expertise includes Project Management, Governance, Risk Management, Compliance, and Strategic Development.
RDA Northern Inland
Jenny Rand & Associates
RDA Northern Inland
Regional Development Australia - Northern Inland (RDA-NI) is a not-for-profit community-based organisation, servicing the Northern Inland region of NSW Australia. Our aim is to drive business growth, new jobs, skills development and business investment within the Northern Inland region.
We provide a broad spectrum of services, catering for individuals, self-employed, small to enterprise business, community groups, right through to local Government. Specialists in Business Case Development and Economic Analysis.
Jenny Rand & Associates
Jenny Rand & Associates
Jenny Rand & Associates
Jenny Rand is a management consultant with 30+ years of experience across the public and private sectors. Jenny specialises in tourism and economic development planning, project feasibility assessment, product development and business and strategic planning.
Jenny has a very solid understanding of the attractions, activities, and experiences available in the three Shires and surrounding region, the visitor markets, travel routes and patterns, and the infrastructure available to support visitation.
FOUND Regional
Twelve Points Photography
FOUND Regional
FOUND Regional, brings you the stories you need to read, the people you need to know, the places to go and the events not to miss – both in print and online.
Their quarterly magazine, FOUND Regional, shares tales of brilliant local people doing incredible things (subscribe today to guarantee yourself a copy!), while right here is where you’ll discover a whole load of experiences happening right under your nose.
ProjectsJSA
Twelve Points Photography
FOUND Regional
ProjectsJSA aims to work with inspiring people on practical projects that really matter to Australia's future. They specialise in advice on regional development and natural resource managment issues.
Strategy advice, stakeholder engagement and facilitation, external advocacy, internal team development and data/issue analysis components are built into any project as required.
Twelve Points Photography
Twelve Points Photography
Twelve Points Photography
Jim Barker specialises in event & portrait photography, with a passion for documentary and street photography (with a little architecture in the mix too) Twelve Points is available for all photographical wants & needs, and can work to suit your budget, timings and creative idea.
Nucleo
Production Group
Cloud Concepts
núcleo is a full service agency providing progressive marketing solutions for businesses in the New England region. They have helped all kinds of businesses to increase their sales, grow their audience, and promote their brand in new and innovative ways. Their team of experienced marketing specialists deliver designs that make an impression, websites that make a connection, and branding services that pack a punch. With global experience, big city ambitions, and small town values, núcleo can do it all — and they do it better than anyone.
Cloud Concepts
Production Group
Cloud Concepts
Cloud Concepts provide clean, intuitive, stylish websites that help their customers connect with businesses.
They believe in keeping things simple. Over-complicating your website can discourage your customers, so we favour the "less is more" approach. They are a web development team that takes care of every aspect of your website to ensure a positive experience for your customers and maximise the likelihood that they will get in touch with you.
Production Group
Production Group
Production Group
The Production Group team executes complex creativity with a relentless focus on effective storytelling. Emotion is the key to behaviour change – and we make people feel. We bring stories to life.
They collaborate with Creatives, Directors, Writers, Animators and Artists across Australia. Fundamentally, they are Producers who execute complex creativity.
Australian Social Value Bank
Australian Social Value Bank
Australian Social Value Bank
The Australian Social Value Bank helps measure social value in a way that no other impact tool currently can.
The ASVB is the largest bank of methodologically consistent and robust social values ever produced in Australia; putting a well researched economic value on the improvement in wellbeing of Australians.
Lucid Economics
Australian Social Value Bank
Australian Social Value Bank
Lucid Economics is a boutique consultancy that works cooperatively with clients to solve their problems using economic and financial analysis. They advise both public and private sector clients all across Australia, often providing insights and clarity to direct investment decisions, policy and strategy. Their practical approach and dedication is valued by their clients and often makes them 'just one of the team'.
EJ Freelance
Australian Social Value Bank
EJ Freelance
Emma is a marketing, communications and customer service professional who delivers digital and social media content to engage and activate audiences. With a diverse client base across a range of industries, Emma is experienced in developing and implementing professional tailor-made strategies and solutions for organisations, projects and events.
Naveze
Bearded Friend
Bearded Friend
Through clever mapping technology designed to help your visitors make the most of their day, naveze makes exploring new destinations and experiences simple. Naveze is about enhancing experiences, living in the moment, and providing an efficient way of travel and exploration.
Bearded Friend
Bearded Friend
Bearded Friend
From the initial consultation to the design, to the development, to the implementation, they handle it all for you. Most importantly though, they start with the Why. Why do you need a website, or better still, why do your customers/clients need your website? What information needs to be on it, or NOT on it? How will they navigate it to find what they need? How do they know that they’ve found the right business?
REMPLAN
Bearded Friend
REMPLAN
REMPLAN turns complex region specific economic and demographic data into clear insights that help you make decisions about the places you live, work and invest. They provide relevant, up-to-date, easy to use and simple to interpret so that it can be converted into planned actions. They provide a powerful suite of capabilities which allow you to analyse regional economies and much more.
Economic Development Australia
Economic Development Australia
Economic Development Australia
Economic Development Australia is the national peak body for economic development professionals; building capacity, promoting excellence, and providing leadership on issues that matter to their members.
Regional NSW
Economic Development Australia
Economic Development Australia
Works across government to advise on matters affecting local communities across regional NSW.
Business NSW
Economic Development Australia
Business NSW
Business NSW actively advocates for positive change on behalf of members at a local, state, and federal level. By engaging in public policy, Business NSW can help to influence the outcome of issues and represent the needs of business owners.
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